Qualified enquiries from the areas you cover.
We run Meta and Google advertising campaigns for trades businesses, focused on genuine customer enquiries, not clicks or impressions. You control the advertising budget. We manage everything else.
What we manage
- Campaign strategy
- Ad creation
- Targeting
- Lead capture
- Landing pages
- Lead qualification
- Optimisation
- Performance tracking
How paid lead generation works.
Paid advertising puts your business in front of the right local customers. The work is in making sure what comes out the other end is worth your time.
Advertising
Targeted Meta and Google campaigns shown to people in your service area who need what you do.
Customer enquiry
Interested people send their details through a simple form or landing page.
Qualification
We check location, the service requested and intent, so time-wasters are filtered out.
Qualified lead
A genuine opportunity that matches the work you want, with the details you need to follow up.
Your business
The lead reaches you quickly so you can call, quote and win the job.
Meta Ads and Google Ads.
Different platforms reach customers at different moments. We’ll recommend the right mix for your trade, or start with one.
Meta Ads
Facebook and Instagram
Puts your business in front of homeowners in your area while they scroll, before they’ve started searching. Well suited to visual work and higher-value jobs such as windows, driveways, kitchens and landscaping.
- Reach people in specific towns and postcodes
- Show real photos and video of your work
- Capture details with instant forms or a landing page
Google Ads
Search advertising
Shows your business at the top of Google when someone in your area is actively searching for your service. Strong for urgent and high-intent work such as plumbing, pest control and electrical jobs.
- Appear for the searches that matter to you
- Reach people who need help now
- Send calls and form enquiries straight to you
Where the quality comes from.
Targeting
We target the areas you actually cover and the jobs you actually want, so your budget isn’t spent on people you can’t serve.
Lead capture
Simple forms and landing pages that ask the right questions, such as location, service needed and timescale, so you know who you’re calling.
Qualification
Enquiries are checked against your criteria. The aim is fewer wasted calls and more genuine opportunities.
Optimisation
We keep testing ads, audiences and forms, moving budget towards what produces qualified leads and away from what doesn’t.
You control the advertising budget.
Your ad spend is paid directly to Meta and Google from your own account, so you can always see exactly where every pound goes. We charge a set price per qualified lead, agreed upfront. You decide how much to spend, and you can change it whenever you like.
Reporting that means something.
Regular, plain-English reports built around the numbers that affect your business.
What we report on
- Cost per enquiry
- Cost per qualified lead
- Lead quality
- Geographic relevance
- Service requested
- Campaign performance
What we don’t judge success on
- Impressions on their own
- Clicks on their own
- Likes and followers
Lead generation questions, answered.
How many leads will I get?
We won’t promise a number before we’ve run campaigns for your business. Results depend on your trade, area, budget, competition and how quickly you follow up. We’ll give you an honest view at the consultation, then report real numbers from your own campaigns.
How much should I spend on advertising?
It depends on your trade, the areas you cover and how much work you want. We’ll recommend a sensible starting budget during the consultation. You stay in control and can change it at any time.
Who pays for the ads?
You do, directly to Meta and Google. That means you can always see exactly what’s being spent. Our fee for managing the campaigns is separate.
Do I need a new website to run lead generation?
No. Lead generation is a completely separate service. Where it helps, we can set up a simple landing page or form for your campaigns, without you needing a new website.
What happens when a lead comes in?
You receive the enquiry details quickly so you can follow up while the customer is still interested. Speed matters: the faster you call, the more jobs you tend to win.
Is there a long contract?
We’ll talk through terms at the consultation. Our aim is to keep you because the campaigns are worth it, not because you’re locked in.
Let’s talk about bringing in better leads.
Book a free consultation. We’ll look at how you currently win customers and whether paid lead generation makes sense for your business.